Enter each tech's monthly revenue — see who's pulling their weight, who needs coaching, and who deserves a raise. Updated live.
Revenue per tech per day is the single most important productivity metric in an HVAC business. Industry data shows top-performing HVAC companies generate $2,400–$3,200 per tech per day. The industry average is roughly $1,200. That 2× gap is entirely a function of flat-rate pricing, add-on attachment, and scheduling efficiency — not how many jobs are run.
| Grade | % of Daily Target | Monthly Revenue (at $2,400 target) | Action Required |
|---|---|---|---|
| A | >100% | $52,800+ | Retain, reward, and promote as a trainer |
| B | 80–100% | $42,240–$52,800 | Solid performer — identify one improvement area |
| C | 60–80% | $31,680–$42,240 | Coaching needed — identify pricing or add-on gaps |
| D | <60% | <$31,680 | Performance plan required — review within 30 days |
In most HVAC companies, the gap between top and bottom performers isn't skill-based — it's sales behavior. The highest-revenue techs consistently do three things differently: they present flat-rate options at the point of diagnosis (not just the cheapest fix), they ask about other equipment during every visit ("How old is your water heater?"), and they explain the value of maintenance agreements on every call.
A tech who runs 4 calls per day at $600 average generates $2,400. A tech who runs the same 4 calls but presents a $1,200 replacement option 30% of the time generates over $3,000 — with no additional overhead or labor cost to the business.
When a tech grades C or D, pull their last 10 invoices and look for three things: average invoice value, how often they upsold a maintenance agreement, and what percentage of replacement jobs they closed vs. referred to you. These three data points show exactly where to focus coaching.
Your daily revenue target per tech should be calculated from your business goals, not pulled from thin air. Start with your monthly revenue goal, divide by your number of techs, then divide by working days. If your goal is $600K/year with 4 techs and 240 working days, your target is $625/tech/day — which is actually below industry average and may signal you should raise prices, not hire more staff.